Jane Iredale Brows and Eyes Application Techniques

Brows & Eyes

PUREPRESSED™ EYE SHADOW

It's always a good idea to brush the base powder on the eyelid to even out the colour and for the sun protection. Then use a Jane Iredale eye shadow base shade like Ecru, Shell or Oyster from lashes to under brow. Apply with the Eye Shader brush. Concentrate a darker shade on the outer corner of the eye and sweep across the lid with the Eye Contour brush. Use the Eye Liner/Brow brush and a darker shadow to draw a smoky line as close to the top and bottom lashes as possible. Flip the brush over and use the sponge tip to smudge the line. Use the shadows wet or dry. A wet line has an amazing "stay" ability as well as giving a deeper colour.

Tip: Don't try to match the eye colour since this will only cancel out the eye. A complementary (contrasting) colour is what makes the eye pop.

PUREBROW™ COLOUR

The brow colour is in a mascara wand with a hollow fiber brush. The wiper is specially designed to take off enough colour so that it doesn't "glob" on the brows. Gently stroke the brush onto the brow hairs using upward motions. Don't apply too much at once. Use two colours for the ultimate natural effect. Comes in Blonde, Auburn, Brunette, Deep Brown and Raven (use Raven for those with very dark to black hair).

Use the darker colours like Raven to cover grey hairs in brows.

PURELASH™ MASCARA

A gentle, water resistant formula that contains no shellac or petroleum products. If you are going to layer mascara, don't wait for each application to dry. This is what makes lashes stick together. Comes in black and brown.

Tip: Professionals, cut off the wand of your tester mascaras so that nobody can give themselves a quick fix without using a disposable. Always use disposables.

PURELASH™ LENGTHENING MASCARA

Gentle and water resistant with no shellac or petroleum products. It contains wheat protein to curl lashes and hollow fibers to lengthen them. Again, layer and don't wait for layers to dry. Apply in an upward sweeping motion. Comes in black, brown and navy.

LONGEST LASH Mascara

A thickening and lengthening mascara - short, sparse, brittle or fine lashes can all be enhanced with Jane Iredale Longest Lash Mascara.  Algae extracts condition the lashes so they look longer and fuller.  Cellulose fibers add thickness yet this mascara does not clump flake or smear.  Packaged in a squeezable tube with the highest quality brush, Longest Lash contains 75% more product than normal mascaras.  Apply immediately after PureLash Extender and Conditioner.

When Longest Lash Mascara is initially used, it may feel drier than other mascaras.  This is because we've replaced the normal water content with algae extracts.  The power of the extracts is what nourishes and conditions the lashes.  For optimum application and feel, begin with a layer of Lash Conditioner and while it is still damp, apply Longest Lash.

PURELASH Extender and Conditioner

When used to prime lashes for mascara, it adds measurable thickness and length and allows you to use less mascara.  Just like our hair, lashes split and break off from dryness.  Algae extracts condition and protect lashes, reduces splitting and breaking and allows the lashes to grow to their full potential, it may even encourage extra growth.

Tip: If you value your lashes, don't use waterproof mascara.